It’s hard to be profitable in trucking without strategically located facilities. Several large players recently told me they consider themselves to be in the real estate business, not the trucking business. That’s how important dirt is to our sector! If you’re one of the lucky ones who owns your own real estate, the last year […]
Category: Technology
Update your fleet’s sales process in 2021
As Covid-19 rages, the trucking industry continues to do an amazing job pivoting to new ways of doing business and keeping drivers safe. One area where carriers have been slow to adapt is in sales. That’s perfectly logical considering that many fleets are busier than ever and few expected the virus to wreak havoc for […]
The promise and shortcomings of autonomous tech
Every truck driver knows what to do when they come to an S-curve: take it easy, accelerate gradually through the turns, and then get back up to speed. In technology, the term S-curve represents the typical path of adoption: slow progress at first followed by a sudden, steep rise as consumers and businesses jump on […]